Every flavour gets its own film
- Problem
- Chai Depot sells instant chai premixes (Masala, Cardamom and Karak) in kraft pouches. On a feed, one pouch looks much like the next, so the flavour inside has to be seen before anyone stops scrolling, and a styled studio shoot for every flavour is a big spend for a small brand.
- Action
- We made a short product film for each flavour with AI, animated in Higgsfield from the real pack artwork: the pouch on a warm kitchen counter, then its own ingredients (cardamom pods, cinnamon, ginger, cloves, tea) swirling around the pack or raining down onto the counter beside a cup. Each one runs five to ten seconds, cut for Reels, Stories and the feed.
- Result
- A social video set with one film per flavour, all in the same kitchen, ready to post. When the next flavour launches, it gets its film the same way, with no shoot day to book.
































































