Last updated October 1, 2026

Cookie Policy

Cookies are small files a website saves in your browser. This page lists every cookie and similar technology this site can use, what each one is for, who sets it and how long it lasts. Anything beyond the strictly necessary only loads after you say yes, and you can change your answer at any time.

How consent works here

On your first visit we ask before loading anything optional. Reject all is one click, the same as Accept all. Until you choose, nothing optional loads.

Your choice is stored for six months, then we ask again. If your browser sends a Global Privacy Control signal, we treat it as a no to advertising.

Withdrawing consent deletes the cookies we can reach and reloads the page without those tools. Cookies a provider set on its own domain (for example Microsoft's MUID) can only be cleared in your browser settings.

Strictly necessary

Keep the site secure and remember the choices you make here. These can't be switched off, and they don't track you.

  • st_consent

    Solve Trend · cookie

    Remembers your cookie choices so we don't ask on every page. Lasts 6 months.

  • st_visit

    Solve Trend · session storage

    How you arrived and which pages you opened in this tab, so an enquiry you send can include it. Never sent anywhere unless you submit a form. Lasts Until you close the tab.

  • st_newsletter

    Solve Trend · local storage

    Remembers that you closed or answered the newsletter box, so it doesn't keep appearing. Holds a date only. Lasts 30 days, or a year after you sign up.

  • __cf_bm

    Cloudflare · cookie

    Bot protection. Only set when Cloudflare needs to tell people from bots. Lasts 30 minutes.

Analytics

Show us which pages get read, where visitors come from and where they get stuck, including recordings of how pages are used with anything typed masked. We use it to improve the site, never to sell. Off until you turn it on.

Google Analytics

Counts visits, pages, traffic sources, devices and enquiries. Processed by Google, United States. Their privacy policy

  • _ga

    Google · cookie

    Tells one visitor's visits apart. Lasts 13 months.

  • _ga_YV4CELFP8Q

    Google · cookie

    Keeps track of the current visit. Lasts 13 months.

Microsoft Clarity

Heatmaps and replays of how pages are used, with everything typed into forms masked. Processed by Microsoft, United States. Their privacy policy

  • _clck

    Microsoft · cookie

    Recognises a returning visitor to Clarity. Lasts 1 year.

  • _clsk

    Microsoft · cookie

    Joins page views into one recorded visit. Lasts 1 day.

  • CLID

    Microsoft · cookie

    Identifies the first time Clarity saw this browser. Lasts 1 year.

  • MUID

    Microsoft · cookie

    Microsoft's browser identifier, shared across Microsoft sites. Lasts 1 year.

  • ANONCHK

    Microsoft · cookie

    Checks whether MUID was passed along. Lasts 10 minutes.

How you found us

Remembers the page and source of your first visit, so an enquiry sent later still tells us how you found us. Processed by Your browser; sent to us only with an enquiry.

  • st_first_touch

    Solve Trend · local storage

    Source and landing page of your first visit. Lasts 90 days.

Questions

Email hello@solvetrend.com. Our privacy policy explains what we do with the information these tools collect and the rights you have.