You don't have a brand. You have a logo and a vibe.
A logo is a name tag. We work out what you stand for, then build the identity that says it everywhere you show up.
5+ years. 50+ clients. 120+ projects. Here are a few of the names, so you can look them up instead of taking our word for it.
Signs your brand is winging it
Your logo won a contest.
It was cheap and it shows. We start with positioning, so the mark finally has something to say.
Five people pitch your company five different ways.
We lock one positioning and one message. Everyone repeats the same sentence, including the intern.
The brand colour is "blue, but a nice one".
You get exact colours, type and rules, written down. The nice blue becomes the same blue everywhere.
Your pitch deck and your website look like distant cousins.
One visual system, with templates for decks, social and print. Family resemblance, restored.
Why strategy and identity are one job here
Strategy first, pretty second
Interviews, market research and a hard look at your competitors come before a single sketch. Decoration is easy. Knowing what to say is the work.
- Positioning
- Audience research
- Competitor review
No translation layer
The people who write your positioning also design your identity. The idea can't get lost between two agencies, because there is only one.
- Messaging
- Brand voice
- Identity design
A system, not a souvenir
A logo on its own is a fridge magnet. You get the logo suite, type, colour and the supporting pieces that make it recognisable without the logo in frame.
- Logo suite
- Type and colour
- Visual system
Made to be used without us
Guidelines, templates and organised files, so the brand survives contact with your team, your printer and your cousin who "knows Canva".
- Guidelines
- Templates
- Organised files
What we build for your brand
Everything below ships as one engagement. Pick it apart and you're back to a logo and a vibe.
Positioning and messaging
The gap only you can own, and the words that claim it.
Audience and competitor research
Who you're talking to and who else is shouting at them.
Brand voice and tone
How you sound in a headline, an invoice and an apology.
Logo, type and colour
Concept routes tied to the strategy, developed into a full identity.
Brand guidelines
The rulebook. Short enough that people read it.
Templates for print, social and decks
So the brand shows up dressed, even when we're not in the room.
Four steps. No mood board séances.
Each step ends with something you can hold, approve and use.
1
Discover
Interviews, market research and a hard look at your competitors to find the gap only you can own.
- Stakeholder interviews
- Market research
- Competitor review
2
Define
Positioning, audience and the core message, locked. Everything after this gets measured against it.
- Positioning
- Audience
- Core message
3
Design
Concept routes grounded in the strategy, developed into a full identity: logo, type, colour and supporting elements.
- Concept routes
- Logo suite
- Type and colour
4
Systemize
Rules, templates and organised files, so it holds up when your team uses it without us.
- Guidelines
- Templates
- File handover
We're the wrong studio if
- You need a logo by tomorrow. Contests exist. Godspeed.
- You already know the answer and want it coloured in.
- You want to look like whatever is trending this quarter. Trends are our name, not our method.
Questions people are too polite to ask
We already have a logo. Do we need all this?
Maybe not all of it. If the logo is sound, we keep it and build the strategy and system around it. We'll say so after a first look.
Can we skip the strategy and go straight to the logo?
You can. Someone else will happily take that money. We do both as one job because a mark with nothing behind it is decoration.
How many logo options do we get?
A small number of concept routes, each tied to the strategy. You choose between ideas, not between fonts.
Do you do rebrands, or only new brands?
Both. A rebrand starts with working out what is worth keeping. It is usually more than you think.
How long does it take?
It depends on the size of the job and how fast feedback comes back. You get a dated plan before we start, and we would rather give you an honest date than a flattering one.
Let's make a name for yourself.
Tell us what your brand is getting wrong. We'll tell you what we'd keep, what we'd kill and where we'd start.