Selected work., 6 case studies

From a first brand sprint to AI running quietly in the background, here’s a closer look at the range of work we ship, and what each engagement actually delivered.

  • Open brand book showing red and grey colour blocks on a sunlit desk, beside a pair of glasses and a red pen

    Positioning that gives every later decision a shortcut

    A research-driven positioning sprint (competitor audit, audience interviews, and a messaging framework) for a founder who needed to explain the business in one sentence before raising a seed round.

    Discipline
    Brand Strategy
    Outcome
    A pitch, a website, and a sales deck that finally agreed with each other.
  • Identity system in terracotta and cream applied to cards, a notebook, a tote bag and a mug, lit by sunlight

    A visual system built to survive a rebrand's first year

    Full identity system (wordmark, color, type, and usage guidelines) designed to hold up across a pitch deck, a storefront, and a Series A landing page without a redesign every quarter.

    Discipline
    Brand Identity & Graphic Design
    Outcome
    One guidelines doc the whole team could apply without us in the room.
  • Desktop monitor showing a marketing website home page against a flat violet backdrop

    A marketing site that outran the old CMS on every metric

    Migrated a slow WordPress marketing site to a component-based React/Next.js build, with the CMS handoff and analytics wired in so the client's team could publish without a dev ticket.

    Discipline
    Web Development
    Outcome
    Faster load times, a real design system, and zero dev-team bottleneck on content.
  • Laptop showing a skincare storefront home page against a flat green backdrop

    A storefront rebuilt around the checkout, not the homepage

    Shopify storefront rebuild focused on product-page clarity and a shorter checkout path, plus abandoned-cart and post-purchase automations to recover revenue the old store was leaving on the table.

    Discipline
    eCommerce Solutions
    Outcome
    A measurably shorter path from product page to completed order.
    Service
    eCommerce
  • Operations dashboard on a desktop monitor beside paper wireframes

    A dashboard rebuilt from the support tickets, not a wireframe kit

    Research, wireframes, and a clickable prototype for an internal dashboard, designed around where users actually got stuck, then handed to engineering as a component library, not a pile of screenshots.

    Discipline
    User Experience Design
    Outcome
    Fewer support tickets about "where do I find X" within the first month.
  • Custom CRM dashboard with AI-assisted lead scoring

    A CRM shaped around the pipeline, not a template

    Replaced a spreadsheet-and-sticky-notes sales process with a custom CRM built around the client's actual pipeline stages, plus an AI layer that drafts follow-up emails and scores incoming leads.

    Discipline
    Custom Software & AI Automation
    Outcome
    Hours of manual data entry and follow-up drafting removed every week.

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