A 21-page, step-by-step guide for trades and home-services owners in Canada: get a steady stream of honest Google reviews, reply the right way, and stay inside Google’s rules and Canada’s anti-spam law. Real screenshots, nine chapters, a task to finish each day, and a bonus prompt for ChatGPT and skill for Claude that draft your review replies.
Playbooks · A Solve Trend product
Sample pages. The full playbook is 21 pages.
Search like a customer, then size up the top three against you on one worksheet.
Name, category, hours and service area, straight from Google’s own rules, so a suspension never wipes your reviews.
Get your review link and QR code from Google, or build the link with the free Place ID Finder if you can’t get into the profile.
Word-for-word scripts for the walk-through, the same-day text and one nudge, plus how long CASL lets you message a customer.
The two lines in Google’s policy that catch most owners, and what Canada’s Competition Bureau says about reviews.
A three-part reply you can write in a minute, with examples for a five-star and a three-star review.
A calm public reply, how to report a fake one, and the extortion pattern hitting trades firms.
Where reviews belong on your website and quotes, and the star-snippet trick Google says not to use.
One search, one row in a sheet, three questions on the first Monday of each month.
Every tool shown was used for real on public pages, with other businesses’ details blurred.
CASL time limits and the Competition Bureau’s position, quoted from the source, not guessed.
Each chapter ends with a “do this today” list and there is a 30-day plan at the back.
Fourteen sources listed with links, all checked on 20 October 2026. No made-up statistics.
Canadian dollars, before tax. Secure checkout by Stripe.
$19
21 pages, 9 chapters, AI reply bonus
Pay once and download straight away. We also email you the links so you can get them again.
Owners of trades and home-services businesses in Canada: plumbing, HVAC, electrical, roofing, renovation, landscaping and cleaning. Anyone with a Google Business Profile will get value from it.
No. Everything in it uses Google’s free tools and a free QR code generator. You need access to your Google Business Profile for some steps, and there is a workaround if you don’t have it yet.
No. It explains Google’s published rules and the parts of CASL and the Competition Act that apply to review requests in plain English. For anything beyond that, talk to a lawyer.
Two files that draft replies to your Google reviews the way chapter 6 teaches: a prompt you paste into ChatGPT and a skill you upload to Claude. Free accounts work for both. You paste a review, add what the job was, and get a reply to read and post. They never invent job details, mention prices or addresses, or offer anything for a review.
Straight after checkout you land on a download page with the PDF and both bonus files, and we email you the same links so you can download them again later.
We build review requests into the work you already do: a text after every job, follow-ups that send themselves, and a monthly report.