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Free
16 pages, 12 fixes, PDF
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- Before-and-after for every fix
- A “do this today” list per fix
- Score sheet for your site
The Website Playbook 12 fixes that turn visitors into calls and bookings.
The checks we run on client websites, in 16 plain-English pages. Open your site on your phone, tick off the fixes you already do, score yourself, and fix the rest one a week. Most take under an hour and need no tech skills.
Playbooks · A Solve Trend product
The 12 fixes
What's inside, fix by fix.
- 01
Say what you do and where, in the first line
Visitors decide in about five seconds. “Welcome to our website” tells them nothing.
- 02
Give every page one main button
Five buttons means no decision. One clear next step gets clicked.
- 03
Make calling one tap, at the top
Most visitors are on a phone. If they hunt for your number, they call someone else.
- 04
Load in under 3 seconds on a phone
Every extra second loses visitors before they read a word.
- 05
Show real photos of your work
Stock photos look like everyone else. Real jobs prove you do the work.
- 06
Put reviews right next to the button
People look for proof at the exact moment they decide.
- 07
Show a price, or at least a starting price
“Call for pricing” makes people nervous. A range builds trust and filters time-wasters.
- 08
Cut your contact form to 3 fields
Every extra field loses people. Name, phone and what they need is enough to start.
- 09
Answer the 5 questions everyone asks
If they have to call just to ask, many won't.
- 10
Keep your hours the same everywhere
When your site and Google profile disagree, customers lose trust and Google ranks you lower.
- 11
Reply instantly, even when you're busy
The first business to reply usually wins the job.
- 12
Follow up within 24 hours, then again
Most quotes don't say no. They go quiet.
How to use it
Twenty minutes with your phone.
Open your site on your phone
That is where most of your customers see it first.
Tick the fixes you already do
Each page has a before-and-after and a three-step “do this” list.
Score yourself on page 15
0–6 is leaking leads, 7–10 is a solid base, 11–12 is top 10%.
Fix one a week
No tech skills needed. Most fixes take under an hour.
Get it
Free with our newsletter.
Questions
What owners ask first.
Is it really free?
Yes. Join our free newsletter, confirm your email, and the download link is yours. Unsubscribe whenever you like and keep the playbook.
Do I need a web developer to make these fixes?
No. Most fixes are wording, photos or settings you can change yourself in under an hour. If your site makes that hard, that's worth knowing too.
Can you check my site for me?
Yes. We do a free 20-minute website check: we go through all 12 fixes with you and tell you the one change that would help most.
Want us to check yours?
Free 20-minute website check. We go through all 12 fixes with you and tell you the one change that would help most.